January 30- February 2, 2017
Montage Laguna Beach, California


The learning continues with afternoon breakout sessions that allow for deep dives into critical topics for the pet industry. Concurrent sessions on Tuesday allow you to choose the topics that resonate with your business. Sessions on Wednesday and Thursday are concurrent with the PIDA Executive Conference program, giving all attendees maximum value for your registration.

TUESDAY, January 31

2:00 pm - 3:00 pm:  Gene Zelek, Beyond the Barks and Howls: Effectively Controlling Price Erosion in the Pet Industry with Resale Price and MAP Policies

Price erosion and channel pricing confusion are among the most vexing issues facing the industry today. Attorney Gene Zelek will explain MAP and MRP policies and how companies can protect product pricing integrity without violating the law.

2:00 pm - 3:00 pm:  Kim Kavin, The Dog Merchants: A Vocabulary for Change

Kim Kavin, author of 2016’s The Dog Merchants, will explain the fact-based ways that her book describes the history of the dog-selling industry—breeding and rescue alike—to reveal surprising similarities across the board. Learn how the rescue side of the business today is much like the breeding side of the business during the 1970s and ’80s; which sales practices are frustrating to average consumers seeking purebreds and mutts alike; and one powerful new idea that the breeding side of the industry can borrow from the rescue side to resolve longstanding challenges.

3:30 pm - 4:30 pm   MAP Policy Panel       

A panel of pet industry manufacturers and distributors will discuss how they have implemented their MAP/MRP policies and how it has impacted their sales and their customers.

3:30-4:30 pm   Mark Cushing, Shelter Population Study

Until now, reliable data on the number of dogs and cats in shelters didn’t exist. Yet lawmakers were passing restrictive measures based on figures pulled out of thin air. Mark Cushing will update us on the work being done at Mississippi State University to compile reliable number based on fact, not fiction.

WEDNESDAY, February 1

2:00 pm -3:00 pm:  Tierra Bonaldi, PAL Program & Outreach to the Digital Generation       

APPA’s Pets Add Life (PAL) program has been scoring big with millennials with messaging around responsible pet ownership. The Impetus Agency founder and president Tierra Bonaldi will highlight efforts underway to encourage the “digital generation” to be the next “pet generation”.

3:30 pm - 4:30 pm:  Shari Klevens, Intellectual Property: How to be Proactive in your IP Protection

Intellectual property - including trademarks, patents, copyright, and trade secrets -- are a valuable resource to any business, not just to those in Silicon Valley.  This presentation will address how companies can be proactive in protecting their IP, including through registration of IP, policing of competitors or infringers, enforcement of rights, and use of IP to delineate ownership.  This presentation will also discuss how owners can think outside the box to protect their intellectual property, including a review of whether there are ways to maximize that protection.

THURSDAY, February 2

9:00 am - 10:00 am: Industry Standards & Self-Regulation Panel; Peach Reid, PIJAC (Small Animal Standards of Care), Louis McCann, PIJAC Canada (Canadian Retail Standards), Judy Breton, WPA (PPGSA Grooming Safety & Sanitation Standards)  

With increasing demands for transparency and responsibility informing legislation and consumer choices, the pet industry needs to proactively demonstrate its commitment to animal well-being. This panel will highlight recent standard-setting and self-regulation efforts in several sectors of the industry, including grooming, product safety and animal care.

10:30 am - 11:30 am: Dr. Terry Clower, Pet Industry Economic Impact Study

What is the effect of the $60B+ pet industry and its various sectors on the national economy and those of states across the country? Dr. Terry Clower, Director of George Mason University’s Center for Regional Analysis, will reveal the results of a new economic impact study and discuss their implications.