Pet Industry Distributors Association
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Pet Store Pro Webinar: Driving Peak Performance for Your Pet Business This Holiday Season!
Thursday, November 07, 2019, 10:00 AM - 11:00 AM EDT
Category: Retailer Education

Driving Peak Performance for Your Pet Business This Holiday Season!

Join us for a webinar on Nov 07, 2019 at 10:00 AM EST.

Free Webinar with Lynn Switanowski, Creative Business Consulting Group and Global Pet Expo Academy Favorite!


How can you make the most of your marketing efforts to ensure customers shop at your pet business this holiday season? Join us for this webinar filled with money-making marketing ideas geared to make an IMMEDIATE impact on your sales for the 2019 holiday season!

Attendees will learn the key elements to holiday marketing and sales success presented with an emphasis on immediate results including:

  • Get specific pet focused week by week ideas for marketing programs and events
  • Create programs focused specifically on making existing customers feel special during this time of year
  • Create simple easy to execute campaigns using key calendar activities/events already familiar to your customers (Black Friday, etc.)
  • Learn how to use the Trifecta Weekend (Black Friday- Small Business Saturday- Cyber Monday) to your fullest advantage!
  • Generate Goodwill (and good sales) with Giving Tuesday Marketing programs (local pet charity shopping collaboration)
  • Learn how to react immediate results by having secondary marketing plans in place

Spend this critical hour with us and learn how to create marketing campaigns and in-store activities that will help ramp up sales during the most profitable time of the year.

About the Presenter: Lynn Switanowski is Founder and President of Creative Business Consulting Group, a Boston based Retail Consulting firm. With more than 29 years retail industry experience, CBCG partners with retailers and manufacturers to create and implement profit improving programs including inventory management, social media marketing and sales strategies. CBCG helps retail businesses harness the power of new media and marketing tools to connect with today’s “wired” consumers. Lynn is a favorite among Global Pet Expo speakers, and teaches retail marketing and branding at several colleges in the Boston area

Register Online